11. How much is the filing fee to register a Trademark or Service Mark with the California Secretary of State's Office? The fee for filing a Trademark or Service Mark is $70.00 per classification code per mark.

If you are searching for a name, you can use the trademark name search. If you are searching a design mark, such as a logo, you will first need to look up your design code using the USPTO's Design Search Code Manual. A TESS name search allows you to look for plurals.

Once you have access to the USPTO's website, click on the trademark tab. Next, click on TESS/ Search Trademark Database. Scroll down the page and click on Trademark Electronic Search System (TESS). To conduct a basic search, simply type in the word(s) that you want to trademark.

Under trademark law's fair use doctrine, you can use another owner's trademark without their permission for purposes such as comparative advertising, news reports, parodies, and criticisms.